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Channels and connectors

Decide where each product goes, adapt content per channel, connect your platforms and bring in data from other systems.

Your catalog feeds more than one destination: a storefront, a marketplace, a feed. In Catalog each destination is a sales channel. A channel is created when you connect a platform in Settings > Connections, and from that moment you can prepare content, photos and publication for it.

Global is the master record of every product. A channel inherits everything from Global and stores only what you change for it, so a fix made on Global reaches every channel where the field was never overridden. You switch between Global and a channel with View as in the top bar.

Connectors are the other half. Some are sales channels or feeds, which create a channel; data sources, such as a PLM or an ERP, bring product data in through file imports. A source writes the fields it sends and the last write wins; every change is in the product's Activity.

Note
Products enter Nucleo from files or, for Shopify, through the Shopify setup, which brings in your store's markets, products, collections and prices, and keeps products updated afterwards. What Nucleo sends to Shopify depends on the direction you choose for each flow: see Choose who updates whom. Among connectors, Shopify, Google Drive, the PLM and ERP file sources and the marketplace image packages exchange data today; the others create their channel so you can prepare it.

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