Product data

Define the attributes that describe your products, bundle them in attribute sets, and manage languages, translations and SEO.

Attributes are the reusable dimensions that describe your products: color, material, gender, season, size and anything else your business needs. You define each attribute once, in Catalog > Settings > Catalog data > Attributes, and reuse it across the whole catalog.

Attribute sets decide which attributes a family of products uses. Footwear and apparel need different attributes, so each product picks one set, and the product editor shows one control per attribute of that set. The set also decides which attributes are variant axes, such as size, and so drives how variants are generated.

Languages turn one catalog into many. Your default language is the master copy; every other language, including regional variants, is a translation you edit through View as or load in bulk with an import. SEO fields travel with the product and the category, and count towards the product's completeness.

In this section

• AttributesCreate, edit and delete the attributes of your catalog and manage their values.
• Attribute setsBundle the attributes each family of products needs, mark the variant axes and set how variant SKUs are built.
• Languages and translationsEnable the languages your catalog speaks, add regional variants, and translate products and categories.
• SEOWrite the meta title and description of products and categories, and set the URL slug of categories.