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Measuring findability

A product nobody finds doesn't sell, however good the ranking. Findability replays the searches shoppers really made and counts how many of your available products appear in the first two pages (48 results) of at least one of them. It's the figure that goes up when you fix product data, not the algorithm.

You find it in Catalog > Search > Findability. Anyone can read the measures; you need the Owner, Admin or Editor role to measure or to start a work.

Measure findability

Steps

  1. In Nucleo, go to Catalog > Search > Findability.
  2. Select the language to measure: IT, EN, DE, FR or ES. Each language has its own measures.
  3. Click Measure now. Nucleo replays up to 200 of the most frequent real searches in that language, without recording them, and saves the result. It takes a few seconds.

If a language has never been measured, the page says No measurement for this language.

Note
The searches come from your store's imported search data and from the searches recorded in Nucleo, weighted by how often they were made. A search answered by a redirect counts as answered.

Read the figures

Card or panelWhat it shows
Available and findableThe share of available products that at least one search reaches, with the change in points since the previous measure.
Findable productsHow many available products are reached, out of all the available ones.
Zero-result searchesThe share of searches that find nothing, weighted by how often they were made.
Searches replayedHow many searches the measure ran, and how many found something.
Best sellers no search findsAvailable products that sell but stay outside the first two pages of every search, with their SKU and units Sold. Click a product to open it.
Searches that find nothingThe searches with no results, most asked first, with how many Times they were made and their Source: Store or Internal tests.
Measurement historyEvery measure of the language, newest first.
Tip
A best seller no search finds usually lacks the words or the attribute values shoppers use. Fill them in with Enrichment, or let Atomo propose them with a work.

Let Atomo make available products findable

A work is a job Atomo carries out with you: it measures, prepares proposals for the missing attribute values, waits for your decisions, applies what you approved and measures again on the same searches, so before and after compare like with like.

Steps

  1. In Nucleo, go to Catalog > Search > Findability.
  2. In Atomo work, click Make available products findable. Nucleo measures and prepares the proposals, then opens the work.
  3. Wait while the status shows Preparing. When it shows Waiting for your decisions, the proposals are ready.

You can also ask Atomo to start it from the chat. The Atomo work panel lists every work with its Status, the findable share Before and After, and when it Started. Click a row to open it.

Decide on the proposals of a work

Proposals are grouped by attribute and value, such as every product that should get the same color. Each group shows how many products it covers, the confidence range and four examples: two of the most confident and two at random. new value marks a value not yet in your catalog; replaces a value marks a proposal that would overwrite one.

Steps

  1. Open the work from Catalog > Search > Findability > Atomo work.
  2. In Decisions, for each group, do one of the following:
    1. Click Approve _n_ to approve every pending proposal of the group.
    2. Click Reject to reject them.
    3. If the group is mixed, click Review one by one to open the proposals in Enrichment and decide them there.
  3. Click Apply _n_ approved at the top of the page. Nucleo writes the approved values into the products and measures again.

When it's done, the status shows Done and Findable after shows the new figure next to Findable before. Click Re-measure to measure again later. If a step fails, the status shows Failed: click Retry.

Note
If the work rests on few recorded searches, a Thin search sample message warns that only large changes are reliable. Proposals already rejected in an earlier work are dropped automatically.

Considerations for findability

  • Applying a work changes your product data, not just search: the values appear in the product editor, in filters and in what you send to your channels.
  • A finished work reopens if you take a new decision on one of its groups.
  • The History panel of a work lists every step, who took it (a person, Atomo or Nucleo) and when.
  • You can measure up to three times a minute.
  • Findability measures Nucleo's own search. Your storefront doesn't use Nucleo's search yet.

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