Nucleo DAM

Getting started

Open the DAM from the workspace selector after signing in, or switch to it at any time from the sidebar. The DAM workspace has four areas in the sidebar:

• Home — the workspace overview.
• Library — your marketing and campaign assets, organized in folders.
• Product Assets — photography and media organized by product (SKU).
• Configuration — languages, delivery presets and destinations.

The global search bar at the top of the screen is always one keystroke away — press Cmd+K (Ctrl+K on Windows) to focus it from anywhere.

Library & folders

The Library is where campaign, lookbook, social and event assets live. Browse it as a masonry grid or a compact list — toggle between the two views from the toolbar. Large libraries are paginated automatically so browsing stays fast at thousands of assets.

Folders

Assets are organized in a folder tree shown in the left rail. Subfolders of your current location also appear as cards at the top of the content area — click a card to enter it, or drop assets onto it to move them. A breadcrumb above the grid always shows where you are and lets you jump back up the tree.

1. Click Add folder in the page header to create a folder in your current location.
2. Right-click any folder card to open it, add a subfolder or delete it.
3. Drag assets onto a folder card or a folder in the rail to move them.

Folder access

Each folder can be visible to the whole workspace or restricted to specific people. On a restricted folder you grant access per user, at one of two levels: viewers can browse and download, editors can also upload, move and rename inside the folder.

Selection and bulk actions

Selection works like the file managers you already know: click selects an asset, Cmd/Ctrl-click adds to the selection, Esc clears it, and dragging a selected asset carries the whole selection. A floating action bar appears when something is selected, with Move, Share, Download and Move to Trash.

Trash

Deleted assets go to the Trash at the bottom of the folder rail — nothing is lost immediately. Open the Trash to review what's in it and restore anything, individually or in bulk. You can also drag assets straight onto the Trash to remove them.

Uploading assets

Upload by clicking the Upload button, or simply drag files anywhere onto the Library — a drop zone appears and the upload queue opens with your files staged. Images, video, PDF, SVG and 3D files (GLB, USDZ) are supported.

The upload queue

Each file in the queue is analyzed as it lands: embedded EXIF metadata (camera, lens, capture date and more) is read automatically, and the filename is matched against your product catalog to suggest a SKU link. Before confirming the upload you can:

• Edit the title and alt text of each file.
• Pick the destination folder once for the whole batch — or create a new folder on the fly.
• Confirm or discard the suggested SKU match. Suggestions are never applied silently.
• Remove individual files from the queue.

1. Drag your files onto the Library (or click Upload and pick them).
2. Wait a moment while metadata is read and SKU matches are suggested.
3. Review titles, alt text and the destination folder.
4. Click Upload all — new assets appear at the top of the grid.

Search

The search box above the grid runs a full-text search across asset titles, alt text and descriptions, and filters the grid as you type. Press Esc in the search box to clear it.

Your current folder, search query and open asset are all reflected in the page URL — copy the address bar and a teammate lands on exactly the same view.

Assets also carry tags (season, channel, rights and custom groups) and workspace-defined custom fields, giving you additional dimensions to organize and find your files.

Collections

Folders answer "where does the asset live"; collections answer "what's the curated story". A collection is a hand-picked set of assets that can span any number of folders — think press kit for a season drop, a wholesale lookbook or a launch handoff for an agency — and the same asset can belong to several collections at once.

Sharing assets

Every asset can be shared from the Share dialog — reachable from the hover action on any tile or row, from the right-click menu, or from the bulk action bar. The dialog has two tabs: Team for people inside your workspace and Public link for everyone else.

Team shares

Share an asset with a teammate at one of three permission levels — View only, Comment or Edit — optionally with an expiry date after which the share revokes itself automatically. Team shares show up in the asset's activity trail.

Public links

Public links let press, agencies and photographers view an asset without a Nucleo account. Each link is a unique URL that opens a clean, brand-only viewer page — no workspace chrome. Per link you can:

• Set an expiry date — after that, visitors see an "expired" page instead of the asset.
• Allow or block downloading the original file.
• Protect the link with a password.
• Add a private note so you remember who the link was for.

View counts and the last-viewed date are tracked per link, and links can be revoked at any time.

Renditions & delivery

You upload one master file; the DAM delivers every size and format from it on demand. Renditions are generated from named delivery presets — for example a thumbnail, a web-optimized version or a square social crop — so nobody resizes files by hand.

Delivery presets

Presets are managed in Configuration → Delivery. Each preset defines a width and height, output format (WebP, AVIF, JPG, PNG or automatic), quality and a resize policy (cover, contain, fill or inside). The built-in presets that power the interface itself — like Original master and Thumbnail — can be tweaked but not deleted.

Downloading a rendition

1. Open an asset and go to the Delivery block on its Info tab.
2. Every configured preset is listed with its exact output spec.
3. Copy the rendition URL or download the file in that spec — or grab the untouched original.

Rights management

Commercial photography comes with obligations, so every asset can carry a rights and licensing envelope: photographer, shoot date, location, copyright line and a license expiry date. Edit these directly on the asset's Rights & licensing block — leaving the expiry empty means the license is perpetual.

Expiry is surfaced where you work: assets whose license runs out within 30 days show an amber countdown on their tile and list row, and expired assets are flagged in red. The technical metadata read from the file itself — EXIF camera data and IPTC byline and copyright — is shown read-only on the Metadata tab, so you can spot when embedded copyright drifts from the rights you registered.

Linking assets to products

Product Assets is the product-first view of the DAM: every SKU has its own media page collecting all the imagery linked to it. Assets get linked to SKUs in two ways — automatically suggested at upload from the filename (always confirmed by you), or manually from the asset itself.

The product media page

Opening a SKU shows its master gallery: every product shot in one arrangement, with the hero image — the catalog-facing shot — leading. A separate Editorial tab collects the marketing and campaign imagery linked to the same product, so lifestyle and lookbook shots never get mixed into the packshot gallery.

Destinations

Destinations are the channels your product imagery feeds — for example your e-commerce storefront, a marketplace or a social profile. Each destination becomes a tab on the product gallery: assign photos to a destination with the pills on each tile, then arrange that destination's photos in its own independent order. Manage the list of destinations in Configuration → Destinations.

Comments and activity

Every asset carries a comment thread for team discussion and a full activity trail: uploads, metadata and rights edits, tag changes, SKU links, channel assignments, shares, trash and restore events — each with who did it and when.